Insights Unleashed
Welcome to my blog, your perfect coffee companion! Dive into engaging insights and inspiration in product marketing. Each post fuels creativity, covering strategies, trends, and success stories that drive growth. Grab your coffee, get comfortable, and explore marketing excellence with me!
Wrong Market, Wrong Fight: Are you Even in the Game?
Think you know your market? Think again.
Too many companies are playing in the wrong arena—chasing the wrong competitors, pitching the wrong buyers, and burning time on strategies that don’t convert. Whether you’re misaligned with your current category or building a brand new one, your growth depends on one thing: Knowing the market as it is, not as you wish it were.
This blog unpacks:
The cost of getting your market wrong
How to spot the real competition
What it takes to lead a new category
Why Product Marketing should be your strategic engine
If you’re ready to stop guessing and start owning your space—this one’s for you.
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