Why Following the Positioning Playbook Is Hurting Your Brand

Most companies follow the same five steps to position themselves— but it’s exactly why your brand blends into the noise.

In this blog, I challenge the conventional approach to positioning. Step by step, I reveal the hidden traps inside the standard framework and show you how to break free from the sameness.

If you want your brand to actually stand out in a crowded market, challenge the clichés, and build positioning that actually lands in the market it’s time to stop playing by the rules—and start rewriting them.

This isn’t a checklist. It’s a call to stand out.

Why Your PM Needs a Wingman – Not Another Job
In too many startups and lean teams, Product Managers are expected to wear the Product Marketing hat — but this one-role-fits-all mindset holds your product back. Product Management and Product Marketing are distinct, complementary functions that thrive together. This blog unpacks why separating the roles isn’t a luxury — it’s a growth multiplier. When your PM builds the product and your PMM makes it matter in the market, your business doesn’t just launch — it lands.

When the Storm Hits, Vision Matters Most

The global tech industry is staring down another wave of disruption—tariff hikes, geopolitical shake-ups, and rising inflation are turning up the heat, especially in AI and semiconductor sectors. Customers are pulling back, pipelines are stalling, and uncertainty is muddying decision-making.

But here’s the truth: moments like this separate the reactive from the ready.

This blog explores how bold product strategy, pricing agility, and customer-centric execution can help tech leaders not just ride out volatility—but use it as a springboard for long-term growth. The storm is here. The smart ones are already building the engines to break through.

Think you know your market? Think again.
Too many companies are playing in the wrong arena—chasing the wrong competitors, pitching the wrong buyers, and burning time on strategies that don’t convert. Whether you’re misaligned with your current category or building a brand new one, your growth depends on one thing: Knowing the market as it is, not as you wish it were.

This blog unpacks:

• The cost of getting your market wrong

• How to spot the real competition

• What it takes to lead a new category

• Why Product Marketing should be your strategic engine

If you’re ready to stop guessing and start owning your space—this one’s for you.

Great Messaging Doesn’t Need a Rewrite
When Sales Enablement is rewriting product messaging, it’s not agility—it’s a warning sign. Messaging should be sales-ready from the start, built upstream by Product Marketing in close alignment with Sales. Effective messaging speaks to buyer needs, translates tech into impact, and supports real-world selling. Sales Enablement isn’t the fixer—it’s the multiplier. To avoid wasted effort, inconsistent content, and slowed sales cycles, teams need tight collaboration early in the process. The fix isn’t a rewrite—it’s real partnership, strategic investment in PMM, and messaging built right the first time.