Insights Unleashed

Welcome to my blog, your perfect coffee companion! Dive into engaging insights and inspiration in product marketing. Each post fuels creativity, covering strategies, trends, and success stories that drive growth. Grab your coffee, get comfortable, and explore marketing excellence with me!

Growth Marketing, Defining Roles, Product Marketing Sharon White Growth Marketing, Defining Roles, Product Marketing Sharon White

Your PM Needs a Wingman – Not Another Job

Why Your PM Needs a Wingman – Not Another Job
In too many startups and lean teams, Product Managers are expected to wear the Product Marketing hat — but this one-role-fits-all mindset holds your product back. Product Management and Product Marketing are distinct, complementary functions that thrive together. This blog unpacks why separating the roles isn’t a luxury — it’s a growth multiplier. When your PM builds the product and your PMM makes it matter in the market, your business doesn’t just launch — it lands.

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