Insights Unleashed

Welcome to my blog, your perfect coffee companion! Dive into engaging insights and inspiration in product marketing. Each post fuels creativity, covering strategies, trends, and success stories that drive growth. Grab your coffee, get comfortable, and explore marketing excellence with me!

Growth Marketing, Defining Roles, Product Marketing Sharon White Growth Marketing, Defining Roles, Product Marketing Sharon White

Your PM Needs a Wingman – Not Another Job

Why Your PM Needs a Wingman – Not Another Job
In too many startups and lean teams, Product Managers are expected to wear the Product Marketing hat — but this one-role-fits-all mindset holds your product back. Product Management and Product Marketing are distinct, complementary functions that thrive together. This blog unpacks why separating the roles isn’t a luxury — it’s a growth multiplier. When your PM builds the product and your PMM makes it matter in the market, your business doesn’t just launch — it lands.

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Sharon White Sharon White

Wrong Market, Wrong Fight: Are you Even in the Game?

Think you know your market? Think again.
Too many companies are playing in the wrong arena—chasing the wrong competitors, pitching the wrong buyers, and burning time on strategies that don’t convert. Whether you’re misaligned with your current category or building a brand new one, your growth depends on one thing: Knowing the market as it is, not as you wish it were.

This blog unpacks:

  • The cost of getting your market wrong

  • How to spot the real competition

  • What it takes to lead a new category

  • Why Product Marketing should be your strategic engine

If you’re ready to stop guessing and start owning your space—this one’s for you.

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