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WAYS TO WORK WITH WHITEBOARDIT

Product Marketing for the moments that matter.

Different moments call for different kinds of support. You may need experienced product marketing leadership, a stronger proposition, the momentum to bring something new to market, or focused support to turn an important piece of work into action.

Find your starting point 
FIVE WAYS TO WORK TOGETHER

Choose the right solution that fits your needs.

ongoing STRATEGIC LEADERSHIP

Fractional Product Marketing Leadership

Senior Product Marketing thinking, embedded where it matters—without the commitment of building a full internal function before you are ready.

Best when you need direction, consistency and experienced leadership across more than one initiative.

  • 01

    Product Marketing strategy and priorities

  • 02

    Customer and market insight

  • 03

    Cross-functional alignment

  • 04

    Team coaching and capability building

FOCUSED DEPTH

Strategic Engagements

A concentrated piece of work for a high-stakes commercial moment—when the answer needs more than a quick campaign or a new set of words.

Best when a launch, market shift, proposition or growth challenge needs dedicated strategic attention.

  • 01

    Positioning and commercial narrative

  • 02

    Go-to-market strategy

  • 03

    Product launch planning

  • 04

    Adoption and growth strategy

SHARED DECISIONS

Collaborative Workshops

Purposeful working sessions that bring the right people into the same conversation—and turn different perspectives into useful commercial choices.

Best when a team needs alignment, sharper thinking or a practical way through a question that keeps circling.

  • 01

    Positioning and value workshops

  • 02

    Go-to-market alignment

  • 03

    Launch readiness

  • 04

    Customer and use-case prioritisation

INDEPENDENT PERSPECTIVE

Executive Advisory

A senior external viewpoint for leaders navigating product, market and commercial decisions where there is no obvious or risk-free answer.

Best when you need a trusted sounding board, constructive challenge and clarity before committing the organisation.

  • 01

    Strategic decision support

  • 02

    Narrative and proposition review

  • 03

    Commercial readiness challenge

  • 04

    Leadership team facilitation

FLEXIBLE ACCESS

Product Marketing Retainer

Regular access to senior Product Marketing support, shaped around the rhythm of your business—whether that means an agreed number of days each week, month or quarter.

Best when the need changes over time, but you want trusted support close at hand without defining a new engagement every time.

  • 01

    Agreed days each week, month or quarter

  • 02

    Flexible access across services

  • 03

    Priority support as needs emerge

  • 04

    Continuity without a full-time hire 

What you are really buying

Clearer choices.
Stronger alignment.
More confident movement.

A yellow coffee mug placed next to a silver laptop on a wooden table in a sunlit room with a potted plant in the background.

01

THE STARTING POINT

The service is not the starting point. The commercial moment is.

Whiteboardit begins by understanding what is changing, where momentum is getting lost and what a better outcome needs to make possible.

From there, the shape of the work follows the problem—not the other way around. Support can be embedded, focused, collaborative or advisory, and often combines elements of more than one.

02

WHERE IT HELPS

Start with the moment you are in.

01

“We are taking something new to market.”

Positioning · Go-to-Market · Product Launches

02

“Our story is not landing as clearly as it should.”

Customer Understanding · Value · Messaging

03

“Good teams are pulling in different directions.”

Fractional Leadership · Alignment · Workshops

04

“Adoption is not matching the product’s promise.”

Use Cases · Adoption · Growth 

THE WHITEBOARDIT WAY OF WORKING

Close enough to understand. Independent enough to challenge.

The best external support does more than deliver a document. It gets inside the question, makes assumptions discussable and helps people see a route forward they can genuinely own.

  1. 01

    Curious before certain

  2. 02

    Commercial, not performative

  3. 03

    Collaborative, not dependent

  4. 04

    Useful after the meeting

People sitting around a wooden table taking notes with notebooks, pens, and glasses of water, with a vase of green leafy plants on the table.

NOT SURE WHICH SERVICE FITS?

Bring the commercial moment.
We can shape the work from there.

A first conversation is simply a chance to understand what is happening, what needs to change and whether Whiteboardit is the right partner for it.

Start a Conversation