Insights Unleashed
Welcome to my blog, your perfect coffee companion!
This page introduces timely observations on Product Marketing practice, changing markets and the ideas shaping how complex technology is understood and taken to market.
These are shorter, more immediate perspectives—responding to recurring questions, emerging themes and moments worth examining.
Grab your coffee, get comfortable, and explore PMM marketing excellence with me!
The Positioning Lie: Why Standing Out Starts with Ditching the Playbook
Why Following the Positioning Playbook Is Hurting Your Brand
Most companies follow the same five steps to position themselves— but it’s exactly why your brand blends into the noise.
In this blog, I challenge the conventional approach to positioning. Step by step, I reveal the hidden traps inside the standard framework and show you how to break free from the sameness.
If you want your brand to actually stand out in a crowded market, challenge the clichés, and build positioning that actually lands in the market it’s time to stop playing by the rules—and start rewriting them.
This isn’t a checklist. It’s a call to stand out.
Chat with me
Curious about how I can drive growth for your business? Let’s chat! A quick conversation could reveal just the solutions you need to energise your products and capture new opportunities.