Insights Unleashed
Welcome to my blog, your perfect coffee companion!
This page introduces timely observations on Product Marketing practice, changing markets and the ideas shaping how complex technology is understood and taken to market.
These are shorter, more immediate perspectives—responding to recurring questions, emerging themes and moments worth examining.
Grab your coffee, get comfortable, and explore PMM marketing excellence with me!
Wrong Market, Wrong Fight: Are you Even in the Game?
Think you know your market? Think again.
Too many companies are playing in the wrong arena—chasing the wrong competitors, pitching the wrong buyers, and burning time on strategies that don’t convert. Whether you’re misaligned with your current category or building a brand new one, your growth depends on one thing: Knowing the market as it is, not as you wish it were.
This blog unpacks:
The cost of getting your market wrong
How to spot the real competition
What it takes to lead a new category
Why Product Marketing should be your strategic engine
If you’re ready to stop guessing and start owning your space—this one’s for you.
Chat with me
Curious about how I can drive growth for your business? Let’s chat! A quick conversation could reveal just the solutions you need to energise your products and capture new opportunities.